I worked in the advertising industry for 5 years, and I couldn’t be more happy to see that this stigma-smashing, taboo-hurling, forward-thinking and sex-positive ad has been made:

Millions of men and women will see this ad, which reminds me of the power that advertising has to infiltrate popular culture and help normalise sex.

I  can only hope that this will encourage other brands to push for avante-garde, brave marketing campaigns that can make real change.